When Axel Springer took a major step into the sports streaming and broadcast arena, they turned to a Norwegian cloud-native media tech company for publishing solutions.
The challenge was immense when, in 2022, Axel Springer and former German Football League managing director Dr. Christian Seifert decided to launch a brand new sports streaming service. In an extremely short period of time, they were to form an editorial organization while establishing the technological backbone for the service they named DYN.
The team immediately started to scout the broadcast tech industry for systems that were up to the task. With the goal of elevating less-covered sports to the forefront of media, Dyn Media turned to the leading Norwegian media technology company Fonn Group and it’s products Dina, Mimir, and Kunusta.io for a cloud-native solution that could meet their ambitious goals.
The Challenge: Speed, Integration, and Efficiency
In the fast-paced world of sports media, innovation is key to staying ahead of the curve. Dyn Media GmbH, a trailblazer in the sports streaming industry, faced the daunting challenge of launching a state-of-the-art platform within an extremely tight timeframe. Time to air after signed deals was only three short months.
Launching a comprehensive sports streaming platform in just 90 days is no small feat. Dyn Media required a solution that supported a wide range of sports and integrated seamlessly with their existing systems, ensuring high-quality content production and distribution. The pressure was on to deliver a platform that could handle live broadcasts, on-demand content, and a variety of other media outputs across multiple devices and platforms.
The Solution: A Synergy of Cloud-Based Technologies
Dyn Media implemented a complete cloud production system to meet these challenges, leveraging the power of Dina, Mimir, and Kunnusta.io Editor.
- Mimir for Cloud Video Production:
- Real-Time Content Management: Utilizing Mimir’s cloud capabilities, Dyn Media can manage live ingest of sports content directly to their platform, ensuring that fans never miss a moment of the action. Mimir's integration, facilitated by Axel Springer, provides a robust backbone for handling vast amounts of media.
- Real-Time Content Management: Utilizing Mimir’s cloud capabilities, Dyn Media can manage live ingest of sports content directly to their platform, ensuring that fans never miss a moment of the action. Mimir's integration, facilitated by Axel Springer, provides a robust backbone for handling vast amounts of media.
- Dina as the Core Newsroom System:
- Streamlined Content Publication: Dina's flexible newsroom system was adapted to manage the publication of live and on-demand content across Dyn Media’s OTT platform. The system’s integration with Mimir ensures that content flows smoothly from production to publication with minimal manual intervention. DIna provides a sophisticated rundown in addition to a planning system; and publishes to any platform: linear, OTT, websites, and social media.
- Streamlined Content Publication: Dina's flexible newsroom system was adapted to manage the publication of live and on-demand content across Dyn Media’s OTT platform. The system’s integration with Mimir ensures that content flows smoothly from production to publication with minimal manual intervention. DIna provides a sophisticated rundown in addition to a planning system; and publishes to any platform: linear, OTT, websites, and social media.
- Kunnusta.io Editor Workflow Engine:
- Automated Efficiency: The Kunnusta.io Editor plays a pivotal role in integrating external sports databases with Dyn Media’s production workflows. Automated story creation and metadata enrichment streamlines the production process, allowing for rapid content turnaround.
- Automated Efficiency: The Kunnusta.io Editor plays a pivotal role in integrating external sports databases with Dyn Media’s production workflows. Automated story creation and metadata enrichment streamlines the production process, allowing for rapid content turnaround.
- OTT Platform Integration:
- Scalable and Flexible Broadcasting: The combined solution allowed Dyn Media to efficiently manage live broadcasts and on-demand content, making it accessible across a wide range of devices, including smart TVs, mobile apps, and streaming sticks.
The Results: A New Benchmark in Sports Media Production
Thanks to the seamless integration of Dina, Mimir, and Kunnusta.io Editor, Dyn Media launched its platform on schedule, delivering a high-quality, scalable service to sports fans across Germany, Austria, and Switzerland. The automated workflows reduced manual effort, significantly boosting efficiency and allowing the team to focus on creating engaging content.
- Rapid Deployment: The complete system was up and running in just three months, meeting the tight deadline without compromising on quality.
- Enhanced Production Efficiency: Automated workflows and effective metadata management enable the team to handle a high volume of content with ease.
- Scalable Content Delivery: The cloud-based infrastructure allows for flexible and scalable broadcasting, ensuring that fans can access content on their preferred devices.
Conclusion: Setting the Standard for the Future
Dyn Media’s successful deployment of a complete cloud production system in less than 100 days demonstrates the power of innovative technology in transforming sports media. By partnering with Fonn Group Germany and leveraging the capabilities of Dina, Mimir, and Kunnusta.io Editor, Dyn Media has set a new standard for efficiency, scalability, and quality in sports broadcasting.
As Dyn Media continues to grow and evolve, this cloud-based infrastructure will remain at the heart of its operations, enabling the platform to adapt to new challenges and opportunities in the dynamic world of sports media.
