40% More News, 40% Less Effort: Dina and Mimir Revolutionize Broadcast Workflows
Imagine increasing your newsroom’s production capacity by 40% without adding staff or sacrificing quality. For broadcasters leveraging Dina and Mimir, this is not a hypothetical—it's the reality.
These two cutting-edge SaaS platforms from Fonn Group are transforming the broadcast industry, helping news organizations achieve unprecedented efficiency while cutting costs. In a time when 65% of media CTOs rank cost reduction as a top strategic priority, Dina and Mimir are proving to be indispensable tools for the newsroom of the future.
The Efficiency Imperative
The challenges facing broadcast CTOs are as stark as they are universal. According to the DPP Media CTO Survey 2024, operational efficiency and cost containment are top priorities. Traditional workflows, which often require duplicative efforts for different platforms, are simply unsustainable in today’s fast-paced media landscape. Enter Dina and Mimir—solutions designed to streamline workflows, reduce redundancies, and maximize productivity.
Dina: Redefining Newsroom Collaboration
Traditional newsroom systems often silo operations by platform, leading to redundant efforts as teams create separate versions of the same story for TV, social media, and websites. Dina, Fonn Group’s newsroom control system (NRCS), addresses this inefficiency with its story-centric approach. Instead of dividing workflows by platform, Dina organizes news production around a master story, enabling teams to collaborate on a single narrative and publish customized versions across platforms, from linear TV to websites, social media, and radio.
Why It Works:
- Efficiency Gains: With Dina, newsrooms report a 40% increase in production output. By focusing on collaboration rather than duplication, teams can deliver more content faster and with less effort.
- Adaptability: Dina’s platform-agnostic design ensures seamless publishing across linear and digital platforms, keeping broadcasters agile in an increasingly fragmented media landscape.
Mimir: Revolutionizing Video Collaboration
While Dina transforms storytelling workflows, Mimir focuses on streamlining video collaboration and management. As cloud-based video production gains traction, Mimir supports broadcasters in managing, editing, and distributing video content seamlessly.
Key Advantages:
- Automation: Mimir uses AI to automate repetitive tasks like transcription, subtitling, and metadata tagging, saving time and reducing costs.
- Scalability: Its cloud-native architecture ensures broadcasters can scale operations without heavy capital expenditure, a priority for CTOs navigating the CapEx-to-OpEx shift
Lessons from RTL Netherlands: Building a Future-Proof Newsroom
Insights from leading broadcasters highlight the transformative potential of story-centric workflows and video collaboration. During the DPP Leaders Briefing in London in November, RTL Netherlands shared how they are constructing a future-proof newsroom and have experienced a 40 % increase in production by automating workflows. Ingeborg Voetberg, Head of Content Operations, and Ygor Geurts, Head of Software Engineering, described how two pivotal tools have enabled their transformation.
They emphasized the critical role of close collaboration with the vendors behind these systems, underscoring how these partnerships have been key to unlocking the tools’ full potential. While name-dropping is traditionally avoided in such discussions, attendees familiar with the industry could identify the tools driving RTL’s success: Dina and Mimir. Present at the event, these systems exemplify the kind of innovation news organizations need to thrive in a rapidly changing landscape.
Meeting the CTO Mandate: Efficiency and Cost Savings
The DPP survey underscores the importance of transitioning from legacy systems to cloud-based workflows. Nearly 62% of CTOs identified workflow transformation as a key priority for achieving cost savings and operational efficiency. Dina and Mimir directly address these needs:
- Centralized Storytelling: Dina’s master-story approach eliminates redundancy and reduces labor costs.
- Seamless Video Production: Mimir’s AI-driven automation ensures high-quality video output with minimal manual effort.
- Predictable Costs: Both platforms operate on subscription models, allowing CTOs to align with OpEx-driven budgeting strategies.
Driving Operational Savings Through Workflow Transformation
As noted in the DPP survey, 54% of CTOs are increasing operational expenditure, particularly in cloud services, to enable more agile and efficient workflows. Dina and Mimir embody this approach, offering:
- Centralized Control: Dina’s master-story framework minimizes duplication, reducing the labor hours required to produce multi-platform content.
- Enhanced Collaboration: Mimir fosters seamless interaction between teams, whether they’re in the same office or working remotely, a necessity in today’s hybrid work environment.
- Data-Driven Insights: Both systems provide integration to analytics that help newsrooms optimize workflows, track performance, and allocate resources effectively.
Meeting Budget Constraints Without Compromising Quality
For broadcasters under pressure to reduce costs, the SaaS models of Dina and Mimir provide a compelling solution. Unlike traditional systems requiring significant upfront investment, these platforms operate on a subscription basis, spreading costs over time. This aligns with the "pay-as-you-use" model favored by many CTOs, as it provides the flexibility to scale usage based on demand while keeping budgets predictable.
Why Dina and Mimir are the Future of Broadcast Newsrooms
The DPP survey highlights that operational efficiency and content production remain core areas of investment for media companies. Dina and Mimir directly address these priorities:
- Streamlining Content Creation: Dina redefines how stories are produced and shared, ensuring no effort is wasted.
- Empowering Video Teams: Mimir automates time-consuming tasks, allowing creative teams to focus on high-value activities.
- Cost Efficiency: Both systems reduce resource wastage, enabling broadcasters to do more with less.
A Strategic Imperative for Broadcast CTOs
As the broadcast industry moves toward SaaS and cloud-based workflows, Dina and Mimir are not just tools; they’re strategic enablers. They empower newsrooms to navigate financial pressures while maintaining high-quality content production. In an era where agility and efficiency are paramount, these platforms help CTOs deliver on their dual mandate: cutting costs while driving innovation.
For broadcasters looking to thrive in a competitive, resource-constrained environment, Dina and Mimir offer a proven path to success. In the words of one participating CTO in the DPP survey, "Efficiency is not just about doing things faster—it’s about doing the right things better." Dina and Mimir exemplify this ethos, making them indispensable allies for the newsroom of tomorrow.
